There is no denying that the health and fitness industry is on a steady upward trajectory, as an ever-increasing number of people are joining their neighborhood fitness studios and gyms to get in shape and lead a more vibrant, healthier lifestyle. As an aspiring entrepreneur dreaming of owning your very own fitness center, you might feel tempted to kick-start a new business venture and capitalize on the lucrative trend.
But don’t dismiss other possibilities as well, such as becoming a part of a notable and well-established brand. There are some truly unique and rewarding benefits of owning a franchise, so let’s take a look at what it takes to succeed as a fitness franchise owner.Choosing the right franchise
It all begins with getting the biggest bang for your buck, or in other words, owning the franchise that will satisfy all of your entrepreneurial needs without putting you in debt or clashing with your own values and beliefs. Needless to say, finding the right brand in a sea of competitors is not an easy task.
This first step will require thorough market research on your part, as you want to determine which types of fitness centers attract the biggest clientele, what is their net profit, what are their requirements and sign-up costs (you will have to pay for the brand name, equipment, etc.), and how each brand fairs in different markets. Arguably, your biggest determining factor will be the price range, so make sure you find the perfect balance between the required capital and the benefits of investing in a particular franchise.Finding the ideal location
There is no way around it and there is no way to deny it, every 21st-century business with a physical office, store, or space in general should aim to snag the best spot in town. Location is hugely important in the fitness game, and a couple of crucial factors should influence your decision-making process.
First off, what is your angle? Should you aim the main downtown promenade and the people walking the bustling city streets, or even the fitness aficionados in the business district looking to get a workout somewhere close to work? On the other hand, do you want to target a residential district where the local neighborhood can collectively flock to your gym at any time during the day?
These are some of the essential considerations that should influence your decision and will have a defining effect on the future of your brand, so take your time.Focus on building a loyal client base
The brand you join should have a recognizable name and an established reputation in the industry, which will undoubtedly help you build a client base from the very start. Nevertheless, this doesn’t mean that you should forgo all of your marketing plans and hope for the headquarters to take care of everything – you are the boss here, after all.
With that in mind, you need to have a comprehensive marketing strategy popular gym franchises use in order to boost brand recognition and awareness in your area, but also transform newcomers into loyal clients. Building a great staff along with ensuring customer satisfaction will instrumental in achieving this as well.Build a strong employee collective
Your staff can literally make or break your business venture, and as an entrepreneur, you cannot afford to make any compromises. The team members you bring in will not only have to correspond with the established brand values, but they will also have to be experienced, courteous, and possess the knowledge and skillset to attract clients and boost retention rates.
To achieve this, look for experienced individuals who know the ins and outs of the fitness industry, and then inquire about their feelings towards the brand they are going to promote and become a part of. Monitor their performance in the following weeks to make sure your decision was a good one.Ensure unparalleled customer satisfaction
At the end of the day, it’s important to remember that the customer is always right. Everything you do and everything you invest in should have the objective to improve your bottom line, and your bottom line is creating new business and keeping the established clientele from switching gyms.
Nothing affects the bottom line like customer service and putting effort into ensuring stellar customer satisfaction across the board. This means bringing in professional trainers, making sure the space is always clean and tidy, having all the relevant information available at the front desk, and offering more services and perks than your competitors.
Starting a gym franchise might seem like a daunting task, but when you do the research and finalize the financial projection, it’s clear that joining an established brand is a sound and cost-effective business decision. With these five ingredients in mind, you can go ahead and build a successful, thriving business in the fitness industry.
Luke is a fitness and health blogger at Ripped.me and a great fan of the gym and a healthy diet. He follows the trends in fitness, gym and healthy life and loves to share his knowledge through useful and informative articles.